Hello! I’m a passionate leader with a proven ability to drive growth in arts and culture organizations. Throughout my career, I've thrived on fostering growth and engagement through strategic initiatives and innovative thinking.
Whether it's producing a massive public art festival, helping launch a craft brewery, or implementing revenue-generating initiatives that benefit arts nonprofits, I bring a results-oriented approach combined with a deep understanding of artistic expression and community connection.
Key Achievements:
Part of the leadership team that spearheaded the nine-fold growth of a major public art festival, attracting attendance of 270,000 and generating an estimated $10 million economic impact over 10 days in 2024.
Led the implementation of an organizational name change and rebranding strategy for an arts organization, ensuring consistent messaging across all marketing channels and aligning with strategic goals.
Project managed a nationwide marketing tour for a major dairy brand, leading chef partnerships and influencer activations that resulted in the successful launch of cheese and ice cream products in new markets.
Launched and managed revenue-generating initiatives such as museum shops, cafes, book productions, event rental programs, and community events for nonprofit organizations, while also securing grants and sponsorships that significantly bolstered fundraising efforts.
Served as project manager, editor, and writer for three cookbooks that garnered national and international awards and acclaim.
Part of the founding team of a popular craft brewery where I established community engagement as a core value and helped ignite a regional craft beer movement.
Championed culinary diversity by creating a series of immersive cooking classes that showcased diverse Southern cooks and their cultural culinary traditions.
Produced the opulent inaugural gala for a rebranded regional symphony.
Co-founded a farmers market that activated a previously vacant lot in an urban neighborhood.
Described by The Local Palate magazine as a "wunderkind" who "puts Jacksonville on the map" for my community-based projects in the Florida city.
Recognized as a 40 Under 40 by the Jacksonville Business Journal and described by the publication as a "leader looking to shape the city's image."
Awarded the Arts Innovator honor by the Cultural Council of Greater Jacksonville for breaking new ground and elevating the region's culinary culture through my pop-up events The Legend Series.
Ready to collaborate? I'm always eager to connect with individuals and organizations who share a passion for arts and culture, creative expression, and fostering vibrant communities. Reach out and let's discuss how I can help you achieve your goals.
Whether you're looking for expertise in project management, strategic marketing, revenue diversification, fundraising, or innovative approaches to community engagement, I'm excited to explore the possibilities.
About me
I grew up in Ohio and lived in Argentina, Spanish Basque Country, Japan, Australia, Switzerland, Boston and Jacksonville, Florida before moving to Portland, Oregon – my favorite city on earth – in 2017.
I hold a Bachelor of Science in Marketing from Boston College and a Master of Arts in Gastronomy from The University of Adelaide / Le Cordon Bleu in South Australia.
When I’m not working with my incredible clients you can find me in the kitchen, in the garden, at a farmers market, at a concert, on a trail in the beautiful Pacific Northwest with my partner, or curled up with my cat and a good book.
For more information and to see my portfolio of work, visit www.carisanchezpotter.com.